How did all this happen?

2020 has been a strange year for us all. Throughout the challenges we’ve faced, there’s been some pretty awesome people out there who’ve put on their suit of ‘Armary’ and headed into battle every single day! So, as we were all locked down and couldn’t really go anywhere, we had an idea…

As time went on we found ourselves constantly finding the comfiest clothing possible to lounge around the house in, then had to change to go on our daily walk. We wanted an affordable, comfortable brand to feel confident wearing, in and out the house. On our daily walks the world seemed so much brighter, cleaner and fresh! So on our outings we would photograph the scenery around us as a reminder, there is a beautiful world out there!

From bad situations beautiful things grow. We started designing artwork from our photography and only a few months later Armary was born.

We wanted to support the on going efforts of everyone involved in keeping the world turning and so for every purchase we will make a donation to the COVID-19 Solidarity Response Fund by The World Health Organisation. The World Health Organization (WHO) is leading and coordinating the global effort, supporting countries to prevent, detect, and respond to the pandemic. This includes everyone from essential response teams, vulnerable communities and refugees.

Thank you for your support.

Welcome to Armary.